Pinewood Studios, UK—Rotolight, manufacturer of on-camera, studio and location LED lighting systems for photography, videography, broadcast and cinematography, announced a new distribution deal with Simplemente. The Mexican systems integrator is a solutions provider to the broadcast and motion picture industry.
Based in Mexico City, Simplemente’s team includes business, sales, management and technical support units. The company’s collective experience encompasses a variety of hardware and software capabilities, including networking, film and television production, postproduction, hardware installation, training, systems configuration and 24/7 service and support.
“To give Rotolight a home in Mexico is a strategic step and pivotal to the growth of Rotolight, with Simplemente’s expansive experience in broadcast and film it was a simple choice and the perfect partner for Rotolight, going forward,” said Barry Grubb, Rotolights’ international sales manager. “The LED lighting revolution is a converging market, creating a synergy with stills and video producers. Simplemente reflects the Rotolight philosophy and has the network-reach, reputation and experience to successfully market Rotolight’s innovative products. This is a very exciting partnership.”
Rotolight’s products have been used on major features, including Skyfall and Captain Phillips. The next generation of Rotolight ANOVA V2 EcoFlood LED floodlights include six models featuring “best in class” color rendering (CRI=95 / Skintone= 98) with totally flicker free output and DMX or Wi-Fi control via the Rotolight Magic Eye HD app for iPhone/iPad. Rotolight’s LED lighting products also include RL48 Ringlight, a highly portable 100w-equivalent ring with a 140º-beam angle to create a naturally soft shadow-less lighting effect and circular catch light. rotolight.com