Glendale, CA—Avery Dennison Graphics Solutions announced its Business Boot Camp for Wrap Professionals schedule for 2019. The workshop, introduced in 2018, focuses on how to successfully run a business in the vinyl wrap industry. Each session is led by Justin Pate of The Wrap Institute and John Duever of Vinyl Images and Design.
“Our Business Boot Camp made such an amazing impact on the shop owners and employees that took the course in 2018,” said Abby Monnot, senior manager, Global Segment, Automotive Aftermarket for Avery Dennison Graphics Solutions. “There are so many facets of a wrap business that contribute to improved efficiency and increased profits. We feel that we’re leading the way in creating more well-rounded wrap professionals.” During each session, Pate, Duever and other industry leaders take turns focusing on important aspects that contribute to long-term success in the vinyl wrap industry. Some of these topics include staffing, equipment, sales, design, production, marketing and day-to-day record keeping.
First Business Boot Camp of 2019
The first Business Boot Camp of 2019 was February 15–16, 2019 at Car Wrap City in Dallas, Texas. Attendees had the opportunity to network with the guest speakers and members of the Avery Dennison Graphics Team during a reception held in the evening on the first day of the class.
Also included in the February course was a special presentation from James “Ruggs” Kochevar, the publisher of Sign & Digital Graphics and Wraps magazines. Kochevar has a notable presence in print and online media, as well as in organizing WRAPSCON. During his presentation, he offered his unbiased perspective on wrap trends, mobile advertising and image awareness. He also discussed branding and overall marketing strategies that utilize wraps.
The second Business Boot Camp will be a daylong event. Moreover, it is included as part of the pre-conference at ISA International Sign Expo 2019. This special session is Tuesday, April 23, at the Mandalay Bay Convention Center in Las Vegas.