New York City, NY—The Josephine Herrick Project (JHP) named Adriana Echavarria-Eisenhower its new executive director. For 75 years, JHP has encouraged the art of photography as a way to help individuals facing significant obstacles find expression and build self-esteem. Echavarria-Eisenhower will lead the nonprofit’s expansion in service to New Yorkers and others around the U.S.
Echavarria-Eisenhower is an accomplished photographer and photojournalist. She brings to the Josephine Herrick Project extensive experience growing the capacity of nonprofits focused on children, health, women and the environment. She most recently served as a board member for the American Friends of Fundacion Cardio Infantil, an American philanthropy supporting a children’s hospital in Colombia. Echavarria-Eisenhower was born in Colombia.
The great-granddaughter of Dwight Eisenhower, the 34th president of the United States, Echavarria-Eisenhower spent her teenage years and most of her working life in New York City.
“Images offer communicative power to everyone regardless of the challenges they face in their lives,” Echavarria-Eisenhower said. “The Josephine Herrick Project’s work is even more relevant today as social media like Snapchat, Instagram and Facebook broaden the reach of visual imagery and make it ever-more possible to help people facing significant obstacles in life share their stories with the world.”
With her family ties to President Eisenhower, the new JHP executive director is looking to further expand JHP’s ongoing efforts working in VA medical centers and other venues to help military veterans through photographic arts.
“Josephine Herrick, who founded JHP 75 years ago as Rehabilitation Through Photography, very well may have chosen Adriana Echavarria-Eisenhower herself to serve as executive director,” said Matt Sweetwood, JHP board president. “The career paths and family influences of these two women are significantly comparable.”
Generations ago, photographer Josephine Herrick turned her status as daughter of a former Ohio governor and U.S. ambassador to France into programs to help veterans returning from WWII.
Herrick developed photography lessons for traumatized WW II veterans at VA hospitals in 30 U.S. states. Her programs offered a powerful means of coping for those who had difficulty returning to civilian life. In addition, the mission was supported by newsmakers of the day, including the Kennedys, the Roosevelts and the Rockefellers. In addition, under Herrick’s leadership, master photographers like Margaret Bourke-White, Ansel Adams, Irving Penn and Alfred Stieglitz also joined the cause.
“We feel incredibly lucky to have someone joining the JHP team whose background in both professional photography and philanthropy fits in so well with our mission as an organization,” added Sweetwood.
Josephine Herrick Project (JHP)
The Josephine Herrick Project is an arts-based charity. The organization teaches photography to individuals faced with physical and emotional obstacles in order to help them communicate, build self-esteem and also connect with their communities.