DIR January 2016 Tech Trends: Black Friday

DIR January 2016 Tech Trends: Black Friday

Mirrorless Camera Sales Spur Lens Growth

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Photo-imaging sales during Black Friday week 2015 declined 15 percent compared to the same week in 2014. The digital point-and-shoot camera category accounted for a majority of the lost revenue. Point-and-shoot camera sales came in 26 percent below the 2014 levels for the same period.

Black Friday ILC Sales

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Camcorders too underperformed; this segment fell 33 percent from their 2014 sales level for the all-important shopping day.

A bright spot was the detachable-lens market, or ILCs, which grew 5 percent when compared to the year prior. This was based on the strength of the mirrorless camera segment, which increased sales an impressive 45 percent over 2014.—Ben Arnold, Executive Director, The NPD Group

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