HuSan Jose, CA—A global brand of flash memory solutions, Lexar announced it would officially be in full production and shipping globally to major retailers in North America, EMEA and APAC regions this fall.
The company’s product lineup includes memory cards, card readers, solid-state drives (SSDs) and USB flash drives. The portfolio is directed at professional photographers, videographers and content creators who demand high-performance solutions for images as well as Full HD 1080p, 3D and 4K video applications. 
“I’m extremely excited to reintroduce the Lexar brand to our worldwide customers. Lexar is dynamic, has superior research and development capabilities, and has a deep understanding of our customers’ needs. At the same time, we’re confident we can expand Lexar’s business successfully in different markets globally,” said Huabo Cai, CEO. “For more than 20 years of innovative development, Lexar has been a world-renowned brand in the field of flash memory. It is trusted by bringing unparalleled storage experience and creating unequivocal value for business users as well as consumers.”
Longsys, Lexar Parent Company
The announcement, the first from Lexar’s new parent company, Longsys, confirmed Lexar’s return to the high-performance removable storage market. “High performance and exceptional reliability will continue to be the cornerstone of the Lexar brand. The combined expertise of Lexar and Longsys will develop and strengthen the range of products and solutions, and continued engagement with professional photographers, videographers, and creative professionals will ensure that the right products are created for the right markets,” the company further stated.
Moreover, Lexar is now shipping to major retailers in North America, EMEA, and APAC regions. In some countries, its products will be available to online retailers, with brick-and-mortar retailers to shortly follow.
