Woodbury, NY—The Imaging Alliance, a newly formed, nonprofit organization representing the diverse imaging industry, is offering the Portraits of Love program to the Children’s Cancer Association (CCA).
Members of the Imaging Alliance—Canon, Fujifilm, Nikon, Sony and Shutterfly—donated cameras, printers and photo books to the CCA. The donations will enable CCA families to capture and print memorable moments with their loved ones.
This is an extension of a program previously offered only to military families by the PhotoImaging Manufacturers and Distributors Association (PMDA), whose members are now part of the Imaging Alliance. The Portraits of Love program has delivered more than 10,000 free portraits of military families to deployed soldiers over the past seven years.
“Portraits of Love is all about offering joy to loved ones in times of need, so working with an organization like CCA aligns perfectly with our mission,” explained Michelle Tramantano, program director of the Imaging Alliance. “Families faced with such challenges know just how precious life is. So we hope that our contribution of cameras and photo books will allow them to capture and treasure precious moments with their loved ones.”
Leading manufacturers donated more than 50 point-and-shoot cameras, which will be used by children and their families to create memories for a lifetime. And Shutterfly donated photo books to document their life events.
The Imaging Alliance
The Imaging Alliance is dedicated to giving back through innovative programs. Thee programs, like Portraits of Love, use the power of images to educate, foster understanding and provide joy. The organization is currently soliciting new members from the growing spectrum of companies offering hardware, software, online services and applications, as well as retailers, photographers and media representatives who service the imaging industry.
The organization brings together the assets from two longtime industry associations: the PhotoImaging Manufacturers and Distributors Association (PMDA) and the Photo Marketing Association International (PMAI). The Imaging Alliance actively promotes the economic growth and sustainable development of both current and future imaging applications. Its members work together to create a sense of community through philanthropic activities that support visual communications. theimagingalliance.com