Melville, NY—Canon USA recently launched a new design for its company website at usa.canon.com, which now features vivid imagery. The homepage provides an easy-to-navigate interface with featured content focused on Canon’s mission to provide customers with up-to-date product information and knowledgeable insights on digital imaging solutions.
“One of the main goals we wanted to achieve when designing the new website was to help our customers and business partners get to know us better and get a feel for who we are as a company,” said Ellen Pitchford, vice president and general manager, Digital Marketing Services, Canon USA, Inc. “This new website enhances the power of the Canon brand. It also further demonstrates our commitment to our customers and business partners.”
Viewable from any compatible device, the site gives customers access to engaging stories, informative video content and product details. The website is optimized to be viewed across a variety of platforms—desktop, tablet or mobile.
Built with bringing a “fun, intuitive, user-friendly customer experience in mind,” site features include:
• The Product Showcase section shows visitors the breadth of product offerings.
• The Explore section demonstrates how Canon products can be used in daily life, workplace and also industry settings.
• The Learning Center, with tips, tricks as well as tutorials on how to make the most of Canon’s products.
Furthermore, visitors have the option of creating a My Canon account, to manage their product library, expedite product registration and access order status. usa.canon.com