Verona, NJ—The joining of forces between Sirui USA and Guangdong Sirui Optical Co., Ltd., was announced. Effective immediately, Sirui USA, LLC, is a direct subsidiary of the Guangdong Sirui Optical Company. The parent company is located in Zhongshan City, Guangdong Province, China.
Guangdong Sirui Optical is the design, development as well as manufacturing headquarters for all Sirui imaging products worldwide. Moreover, this acquisition brings the two companies together to strengthen the capabilities of Sirui USA to support and service its retailers as well as consumers.
“I am very pleased to welcome the Sirui USA team to the Guangdong Sirui Optical family,” said J. Li, president of Guangdong Sirui Optical Co., Ltd. “We look forward to much success and to continue to expand our strong business in the USA.” In addition, Sirui USA is led by photo industry veteran Louie Lu as general manager for all USA operations and John Mascis as vice president of Sales. Furthermore, all operations will continue out of the current Verona, New Jersey, headquarters. This includes including Sales, Marketing, Service, Customer Service and Distribution.
“The Sirui USA team is very happy to become part of the Guangdong Sirui Optical family,” added Louie Lu. “We look forward to working closely with our new headquarters to maximize our abilities to serve our valuable USA retailers and consumers.”
Sirui USA will continue to represent all of the Sirui photo-imaging product lines. These include photo/video tripods and heads, photo/video monopods, broadcast video tripods and heads as well as filters. Moreover, the company provides mobile phone accessories. It also offers humidity and security photography equipment cabinets.
Guangdong Sirui Optical Co., Ltd.
Founded in 2001, Sirui manufactures a full range of professional photographic and video support equipment. It provides a seamless system of camera tripods, video tripods, camera monopods, specialty tripod heads, mobile phone accessories, lenses, filters and camera humidity control and safety cabinets.
Moreover, stringent quality control standards are incorporated into every segment of the manufacturing process. As a result, the company provides a six-year warranty on most products and worldwide customer support.