DJI & Pond5 Create Online Marketplace for Aerial Footage

DJI & Pond5 Create Online Marketplace for Aerial Footage

Curates Collections Captured by FAA Licensed Pilots/Filmmaker

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New York, NY—DJI, a leading manufacturer of civilian drones as well as aerial imaging technology, and Pond5 are collaborating to develop a premium collection of licensable aerial footage. Pond5 is a global content marketplace.

By applying to join this program, pilots operating with a Part 107 Remote Pilot Certificate issued by the Federal Aviation Administration (FAA) will be eligible to have their footage included in a series of collections shot exclusively with DJI drones. The FAA certification is required for commercial use.

Pond5 will showcase these collections to its millions of users. When doing so, it will also denote video clips shot by licensed pilots in searches for customers who need to ensure their video assets comply with Part 107.

Moreover, pilots will be able to leverage Pond5’s industry knowledge to identify their most in-demand shots. They can also obtain assistance in preparing footage for licensing in the Pond5 marketplace.

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DJI Mavic Pro

DJI is working closely with the team of video experts and curators at Pond5. Together they will ensure that the most compelling and award-worthy aerial footage shot with DJI products is made accessible to customers searching for studio-quality shots to use in their productions.

“Drones have become powerful tools for storytellers, providing a cost-effective alternative for gathering aerial footage. They’re able to capture rapidly unfolding events and reach locations that would be otherwise inaccessible, costly or dangerous,” said Jason Teichman, CEO of Pond5. “As the world leader in their space, DJI is the ideal partner to bring the best in contemporary aerial footage to our marketplace.”

Select participants will also have access to Pond5’s premium clipping and tagging services. This will allow them to save time by just submitting raw footage. They will not have to do the work of editing, formatting, titling and keywording the footage themselves. Footage receiving these services will then be made available exclusively through Pond5 for a limited time.

“Drone imagery creates exciting new possibilities for video creators and producers around the world. And DJI’s collaboration with Pond5’s industry-leading content marketplace helps establish a new standard for professional video that is safe, legal, and also cleared for use,” said Michael Perry, managing director of DJI, North America. “We’re excited to elevate the presence of DJI-captured imagery in Pond5’s marketplace. And we can’t wait to see the projects that will incorporate this footage.”

Pilots with a Part 107 certificate who use DJI drones can apply to this program at pond5.com/dji. Select DJI aerial footage will be showcased on the Pond5 content marketplace in the coming months.

DJI

DJI is a global leader in developing and manufacturing civilian drones and aerial imaging technology for personal and professional use. The company was founded by people with a passion for remote-controlled helicopters and experts in flight-control technology/camera stabilization.

DJI’s global operations currently span across the Americas, Europe and Asia. Furthermore, its products and solutions have been chosen by customers in more than 100 countries. The product applications include filmmaking, construction, inspection, emergency response, agriculture as well as conservation.

Pond5

Pond5’s mission is to transform the role of video in the creative process by connecting producers, creative directors and editors to more than 60,000 filmmakers and creators in 150+ countries.

The company strives to improve creative production through its artist technology and easy-to-use platform. It also boasts a growing library of more than 10 million royalty-free video clips. Pond5 also offers millions of music tracks, sound effects, photos and other high-quality media.

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