Eyefi Buys OKDOTHIS, Launches Community to Inspire Photo Creativity

Eyefi Buys OKDOTHIS, Launches Community to Inspire Photo Creativity

Eyefi adds photo-enthusiast community app to its portfolio and challenges photographers to push the envelope of their creative style

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Mountain View, CA—Eyefi, a provider of digital photo-management apps as well as services, acquired OKDOTHIS. The app pioneered idea sharing for photographers with its unique way of inspiring them to stretch their creativity.

The acquisition expands Eyefi’s scope into a new area of digital photography: engaging directly with photographers to inspire creativity as well as the exchange of ideas.

“We are delighted that the OKDOTHIS team has joined Eyefi,” said Matt DiMaria, CEO of Eyefi. “Eyefi has always focused on helping photographers be more productive so they can focus on creativity. With OKDOTHIS, we’re adding the power of social interaction among photographers to inspire them to challenge and learn from each other.”

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The OKDOTHIS app is designed to inspire photographers to go beyond their shooting styles by providing a “DO”—a specific idea of what subjects to shoot and what mood, topic, theme or attribute to highlight.

Founded in 2012, OKDOTHIS popularized the idea of a daily photography “DO”—a suggestion designed to inspire photographers. Furthermore, it was created through a partnership between Nashville, Tennessee-based Aloompa and Jeremy Cowart, photographer and founder of See University. In 2014, Cowart was recognized as the Most Socially Influential Photographer on the Web. His body of work includes portraits of many familiar names, such as Taylor Swift, Kelly Clarkson, Tim Tebow and also Sting.

“When I meet photographers around the world, one common theme emerges: exploring new ideas to evolve their skills as well as get more enjoyment and satisfaction from their engagement photography. That was the idea that led to the creation of OKDOTHIS,” said Cowart. “Being a part of Eyefi means we can scale this idea and bring OKDOTHIS to photographers everywhere.”

Jeremy-Cowart
Jeremy Cowart

OKDOTHIS is a community of photographers who, every day, celebrate the role of creativity in the art of photography. The app is designed to get them out of the rut of taking the same picture over and over again. Furthermore, it inspires them to go beyond their typical shooting styles by providing a “DO”—a specific idea of what subjects to shoot and what mood, topic, theme or attribute to highlight. There are several categories of DOs, ranging from art & design, sports, work as well as life highlights. Examples of some include Defy gravity! or Tenebrism, the violent contrast of light and dark with darkness dominating an image.

Additionally, photographers can browse, select a DO and use their phone to take and post the photo on the spot. Or a photographer might want to plan a day of DOs. He can select a few to focus on for the day and head out to shoot with a digital camera.

With the Eyefi Cloud integrated with the OKDOTHIS mobile app, photographers can now use photos from their digital camera (with a Mobi Wi-Fi SD card) or their Wi-Fi camera to submit a photo for one of the challenges.

Eyefi

Eyefi specializes in automating photo transfer, organization and also accessibility. This permits photo hobbyists, amateur photographers as well as professionals more time to focus on taking great photos. The company’s products have transferred over one billion images from digital cameras to the Internet, mobile devices and PCs. eyefi.com

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