Redwood City, CA—A leading manufacturer and online retailer of personalized photo products and services, Shutterfly Inc. appointed senior vice president, Retail.
In her role at Shutterfly, Anderson will guide the development and execution of Shutterfly’s consumer growth strategy across its product categories, both in its core business and in new categories over time.
“I am thrilled to welcome Michele Anderson to the Shutterfly team,” said Christopher North, president and chief executive officer of Shutterfly, Inc. “Michele’s experience delivering growth strategies for leading technology and media companies as well as her track record of developing strong teams makes her an ideal candidate for this role.”
Anderson joins Shutterfly from Activate Inc. Activate is a specialist advisory firm that develops and implements growth strategies and builds new digital-first businesses. Anderson served as its chief operating officer and managing director.
Prior to Activate, she held the role of general manager North America at Australian Vintage Ltd. and founded Wine Angel, Inc. She also held senior roles at iVillage and Booz Allen & Hamilton. With an MBA from the Wharton, she is a board member of Find My Past Ltd. Furthermore, she was named number 11 of the 50 Women in Tech Dominating Silicon Valley by Tech.co.
Founded in 1999, the Shutterfly Inc. brands include Shutterfly, “where photos come to life in photo books, cards and gifts”; Tiny Prints, premium cards and stationery; Wedding Paper Divas, wedding invitations as well as stationery for every step of the planning process; BorrowLenses, an online marketplace for photographic and video equipment rentals; and GrooveBook. GrooveBook is an iPhone/Android app and subscription service that prints up to 100 smartphone photos in a GrooveBook. In addition, the app mails the GrooveBook to customers every month. shutterflyinc.com