WD Provides “Organized” Storage

WD Provides “Organized” Storage

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Storage solutions are great but what good are they if they don’t also provide organization? Western Digital recently  introduced its new My Passport Studio portable drives featuring the FireWire 800 interface and a customizable e-label that's always visible, even when the drive is unplugged.

Sporting a stylish design, the new high-performance My Passport Studio drives are formatted for Mac computers, compatible with Apple TimeMachine software, and feature automatic and continuous backup with WD SmartWare software, and 256-bit hardware-based encryption. Available now at select retailers and shopwd.com, the new My Passport Studio drives are offered in capacities of 320 GB, 500 GB and 640 GB.

The company feels photographers should really benefit from the e-labeling system to effectively organize their work. The e-label smart display on the front of the My Passport drives can be changed as often as desired using the included WD SmartWare software. Users can easily create a label to personalize their drive or remind themselves of its contents. The e-label also shows available capacity and whether the drive is locked. Utilizing e-paper technology, the information on the display remains clearly visible, even when the drive is unplugged.

According to research firm Parks Associates, the average U.S. broadband household currently has over 120 GB of digital media and files which is projected to grow to over 1 TB of data by 2013.

“Many of our customers store their content on multiple external drives, making it difficult to know what content is on each drive,” said Dale Pistilli, vice president of marketing of WD's Branded Products group. “The e-label smart display is an elegant and practical solution for organizing and keeping track of one's digital life and work. WD SmartWare software makes it easy for users to protect their valuable content with automatic and continuous backup and encryption.”

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