According to a recent forecast report from InfoTrends, photo print volume in the U.S. will grow to a peak of 22 billion prints in 2011. The report, entitled U.S. Consumer Photo Prints Market Forecast: 2007-2012, also indicates that prints made at retail locations will grow to 12.5 billion by 2012. Retail will be the most popular location for photo printing, increasing from 49 percent of the print market in 2007 to 58 percent of the print market by 2012.
With regard to print new across the pond, another recently released report from InfoTrends entitled Western European Digital Photo Prints Forecast: 2007-2012 indicates that retail printing will be the main volume driver in Western Europe as well, with the retail market segment expected to command 46 percent of market volumes by 2012. Unlike in the U.S., however, a higher share of revenues stems from home printing than any other method in Western Europe. Although the share of revenue from home photo printing is projected to decline, it will still take the major share of the revenue cake over the next 5 years.
Overall total market volumes in Western Europe are expected to increase by 27 percent by 2012, but market value is forecasted to decline. The forecast report examines in detail the continued price competition and erosion that will account for this drop in revenue.
For more info about these reports check out the InfoTrends’ online store or contact Michelle Boczanowski at 781-616-2100 ext. 109 or via e-mail at michelle_boczanowski@infotrends.com.
