Posting images online is certainly no big deal on today’s Web, but actually getting people to spend time looking at them is another story.
The Cooliris Photo Wall solution is solving this issue for both businesses and consumers as a tool for browsing images and videos on websites. The technology essentially provides an engaging way for publishers to add lots of good-looking, engaging content to their sites by using the Wall. The software handles images, videos, and more in a format that visitors can scroll through quickly and smoothly.
The Palo Alto, California-based company has also recently announced that they have worked with research company comScore to develop a new way of measuring how people use Cooliris. In the past, if you visited, say, the website of musician Taylor Swift and looked at different photos in the Cooliris-powered gallery, that would still count as one pageview to comScore. Now, when you click on each piece of content, that counts as a separate pageview.
The company is also giving publishers more data about their Cooliris Walls by integrating them with Google’s data tool Google Analytics.
Obviously, all these features make Cooliris a very valuable tool for Web publishers but the company is also hoping consumers will use the Cooliris Wall as a way to share media on their personal websites or social networks. The company has an application called Cooliris Express that is currently being updated with the ability to create a single gallery in Cooliris, then the user can share it across all their social networks seamlessly.
Cooliris says Express has already been used to create more than 40,000 walls since it launched last fall. This spring, the company tells us, usage has been growing, with about 400 new walls created every day. Once you create a Wall, it’s the only way you’ll ever want your images to be shared.
Coolris has raised more than $18 million, much of that from well-known venture firm Kleiner Perkins Caufield & Byers so you can expect more news from these guys in the not-to-distant future.
