Shop Talk: Tim Herbert, CEA Senior Director of Market Research

Shop Talk: Tim Herbert, CEA Senior Director of Market Research

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“Having your stores looking like you’re entering a Pottery Barn maybe more aesthetically pleasing, but what consumers really need is better information, like in-store kiosks that allow you to tap into the internet. We’re seeing real value in in-store tutorials and demo’s too.”

-Tim Herbert, CEA Senior Director of Market Research

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