Samsung Electronics Integrates Opto

Samsung Electronics Integrates Opto

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Samsung Consumer Electronics Group recently announced that they have taken over responsibility for digital still cameras from Samsung Opto-Electronics. The company explained that the move is designed “to embed digital cameras within the range of Samsung electronics, including camcorders and flat-panel TVs” and to “leverage the synergies” of a combined R&D and brand marketing budget, said Reid Sullivan, marketing VP.

Samsung continues to target entry into the top three as a market share goal worldwide within eth digital camera market, as Sullivan recently stated, “We are firmly committed to reaching the top three in worldwide digital camera market share by 2010.” The idea behind the absorption is to speak with “one voice” to its dealers “We’re committed to making imaging a core pillar of our business,” Sullivan added.

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