As the photo gift market continues to heat up, Kodak continues to trumpet their new Custom Creations software package. The company re-introduced the free package, powered by Rocketlife, at a press event in Manhattan recently with a bend toward getting consumers to make their digital image files more actionable. Available via free download from www.kodak.com/go/customcreations, the software helps consumers create and share their photos via a variety of custom photo products, i.e. photo books, calendars, mugs and t-shirts. Kodak claims that interested consumers can now choose from more than 26,000 U.S. retail locations to deliver these “creations”.
“Kodak is giving consumers another easy-to-use option for creating photo specialty items to share personal stories through pictures currently trapped on their memory cards and computers,” said Brad Kruchten, general manager of Retail Printing Solutions and vice president, Eastman Kodak Company. “With our Kodak EasyShare Custom Creations Software, consumers can easily create stunning, personalized items at home on their computers and get their order fulfilled promptly at participating local photo retail stores.”
Kodak feels that by offering the software to consumers as a home computer download they can now more “fully utilize the digital photos stored on their computers.” The company added that the home download option also provides consumers the freedom to be creative and work on projects at their leisure, while saving their work as they go.
Custom Creations software is available now at www.kodak.com. Retailers interested in offering this service to consumers should contact their Kodak sales representative.
Greg Walker, WW Director of Marketing, Retail Printing Solutions at Kodak, added, “We also think that this is a way to get the younger demographic, that haven’t been as interested in making prints, more involved and apt to do that. This group spends a lot of time online and at their computers so offering them this software as a free download gives them a chance to express themselves through their images. This group isn’t as memory-driven as the other demographics, they are more moment-driven. Giving them the opportunity to crate these types of photo gifts at home can help them turn those moments into lasting memories.”
The photo gifting wars are on.
