Palo Alto, CA—HP announced that Antonio Lucio will become chief marketing officer of HP Inc., the company comprising HP’s personal systems and printing businesses following HP’s separation into two new publicly traded Fortune 50 companies.
In this role, Lucio will work alongside HP Inc.’s leadership team to drive sales and build brand loyalty. He will report to Dion Weisler, future CEO of HP Inc.
“Since announcing our plans to separate we have made great progress in designing how HP Inc. will operate in order to foster an entrepreneurial spirit that is built around innovation and quality,” said Weisler, executive vice president, HP Printing & Personal Systems (PPS). “Antonio’s vision for a world-class marketing organization and comprehensive experience cultivating iconic global brands make him the perfect leader to join our team and take the HP Inc. mission forward.”
Lucio will join HP after spending eight years at Visa, where he was most recently the global chief brand officer responsible for all global brand and product marketing and global communications. He held the position of chief marketing officer at Visa as they prepared for their IPO in 2008 and led the development of the brand’s first-ever global positioning and brand identity system. Previously, Lucio held marketing leadership and innovation roles at PepsiCo. hp.com
