Fujifilm’s SeeHere.com, in conjunction with its sponsorship of Homes For Our Troops, has launched a fundraising and photojournalism project to support Kids For Our Troops – a program that encourages teens to participate in community service.
Homes For Our Troops builds specially-adapted homes for severely injured military veterans. On May 21, the charity will break ground on a home in Plainfield, Ill. for Army SPC Frank Pierson who lost both his legs after his vehicle came under attack while he was serving in Iraq.
SeeHere.com selected three students in the Plainfield area to document the building of SPC Pierson’s home and create a fundraising and awareness-building campaign for Homes For Our Troops. The campaign will run for approximately 90 days – the time it takes for a Homes For Our Troops home to be built, beginning with the Build Brigade (when volunteers break ground on the home site) and ending with the Key Ceremony (when SPC Pierson will receive the keys to his new home).
SeeHere.com provides the students, ages 13 to 16, with the tools to help develop and execute the campaign including a digital camera, SeeHere.com coupons with a special offer for donors, and marketing materials such as posters and an online share page. The student contest will take place throughout the year in various towns across the country where Homes For Our Troops builds are taking place. In March 2011, all Kids For Our Troops campaigns will be evaluated and the student who creates the most effective campaign will receive a $5,000 scholarship from Fujifilm.
“SeeHere’s partnership with Homes For Our Troops provides Fujifilm with a way to give back to the community, and Kids For Our Troops provides us with a great opportunity to rally budding photojournalists to help us raise funds and create more awareness for this fantastic cause,” said John Prendergast, vice president, Product and System Development, Fujifilm North America Corporation. “We look forward to the creative and effective fundraising and marketing campaigns the students are sure to develop.”
