Digital Frames Coming Out Party

Digital Frames Coming Out Party

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According to recently released data from The NPD Group, the digital picture frame product grossed nearly $12 million for the week ending May 12, 2007, selling more than 112,000 units. Those numbers made Mother’s Day digital picture frame sales just as strong in units as frame sales during the week before Christmas and beat the revenue brought in by digital picture frame sales during the week of Black Friday.

According to the NPD data, 7-inch digital picture frames were the most popular during the period, capturing almost 56 percent of the digital frame market in revenue and 73 percent in units. The average selling price (ASP) of a 7-inch frame dropped from $139 this time last year to $81 this year. Overall ASP for digital picture frames went from $166 to $106. There were only 13 products on the market last year at this time compared to the 70 this spring.

“Digital picture frames really came into their own around the holidays and are now gaining even more momentum as great gifts for Mom,” said Liz Cutting, senior imaging analyst, The NPD Group. “There are so many options now, incorporating video, audio, internal memory, and Wi-Fi capabilities; the possibilities for having pictures come to life are endless. This gives moms the opportunity to showcase a moving montage at work, at home, or on the go.”

Even as the digital camera market begins to slow, excitement surrounding image sharing both electronic and printed, continues to grow. Point-and-shoot digital camera sales for the week leading up to Mother’s Day increased six percent in units but declined five percent in dollars over the same time period in 2006. ASP dropped 11 percent year-over-year from $223 to $200.

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