Columns By Tracy Mack-Jackson

Social-Networking-Column

Social Networking for Success: Brand Identity and Social Media

There is no way around it. Your business needs a strong social media presence to successfully compete in today’s environment. From the smallest local...
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The Imaging Industry Joins Forces with Memories Matter Campaign

Memories Matter: At a time when the imaging industry is feeling the sting of change, there is a new way to work around some...
Social-Networking-Column

Social Networking for Success: Growing Your Business with YouTube

With the proliferation of video built into imaging devices these days, it’s hard to imagine a business in this industry that’s not using YouTube...
Social-Networking-Column

Social Networking for Success: Grow Your Business with a Webmaster or Social Media Marketer

Taking the leap to hire someone to manage your website and social media is a big decision. However, it is a move that can...
Social-Networking-Column

Social Networking for Success: Simple Ways to Increase Facebook Traffic & Drive Sales

With millions of people sharing billions of posts daily, how do you break through to increase your Facebook traffic and drive more sales for...
Social-Networking-Column

Social Networking for Success: Snapchat

If you are looking to reach an audience under 35 years old to grow your business, Snapchat is your go-to social media solution. The...
Social-Networking-Column

Social Networking for Success: Instagram

Instagram may look like a bunch of colorful squares as you cruise through pages of images and videos, but those small squares can help...
Social-Networking-Column

Social Networking for Success: Video Marketing Is at Your Fingertips with Animoto

Video is just about everywhere these days. It’s a good thing we’re in the imaging industry: we could, and should, be leaders in video...
Social-Networking-Column

Social Networking for Success: Making the All-Powerful Tweet Work for You

Social media can be overwhelming if you’re not sure where to start, or if you are already into it but don’t see a return...
Social-Networking-Column

Social Networking for Success: Facebook

When we talk about social media, we need to talk about creating not just a great sales and marketing tool but also a photo...

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