Tag: Research
Best Buy Mobile Opens Online Hub
Best Buy Mobile this week announced the launch of a new online hub meant to let consumers know everything they need about mobile phones....
Word of Mouth Marketing Gains Steam
According to a recent study done by PQ Media, spending on word-of-mouth marketing (WOM) hot 1.54 billion last year. The research group is claiming...
iPhone Gains Market Share
While Nokia and Research in Motion/BlackBerry have maintained the top two spots in global smartphone sales, Apple has increased its sales more than sixfold...
U2/BlackBerry Ad Debuts
U2 helped ignite the popularity of Apple's iTunes Music Store a few years ago when the Irish rock giants teamed up with Apple to...
Panel Proclaims Recession Official
Are we in a recession? Most Americans would say we have been for quite awhile, and on Monday a panel made it official. According...
Web Traffic Surges on Cyber Monday
While sales figures are not yet available, Web traffic on Cyber Monday jumped significantly over the year before, sporting a 30 percent jump over...
Targeting Consumers at Work
A recent study done by consumer intelligence firm BIGresearch finds that Americans are spending 60 percent of their waking hours at work, more than...
Melting Pot Marketing
We throw a lot of information out to you each month in this publication – much of it marketing related. Looking through past issues...
On Purchases, Offline Advice Trumps Online
While consumers making purchases do gain some knowledge from the Internet, it is just one of many resources people use in ultimately making a...
Shop Talk: Tim Herbert, CEA Senior Director of Market Research
“Having your stores looking like you’re entering a Pottery Barn maybe more aesthetically pleasing, but what consumers really need is better information, like in-store...
