Tag: Pinterest
Printing Press: Promoting a Professionally Printed Wall Art Gallery
Creative photo galleries are all the rage for wall art displays this year. Pinterest, Shutterfly and other Internet resources are providing hundreds of ideas...
Today’s Lesson Plan: Building Brand Awareness
These days, I spend most of my time writing and teaching. My specialty is marketing and business—and building brand awareness. Most of the time,...
Younger Millennials Are Driving U.S. Picture Taking: CTA
Arlington, VA—The younger millennials demographic is now taking more photos than any other age group in the United States. According to new research by...
Strategy Session: The Customer Journey
I recently taught a seminar on customer insights for the Data & Marketing Association (DMA). Along the way, as I usually do, I tried...
DIR’s 2017 E-tailer of the Year
The Father–Son Team of Saed and Eldar Tariverdi Grew a Humble Store into a Leading Online Powerhouse
We can’t be considered DIR’s E-tailer of the...
Today’s Lesson Plan: Customer Service
I met many of you back in my Polaroid days when I was the channel manager for Polaroid’s Special Edition product line. It was...
DIR’s 2016 E-tailer of the Year: Roberts Camera
 Like many of the nation’s most enduring and successful retailers, Roberts Camera, based in Indianapolis, Indiana, began as a modest mom-and-pop store located in...
Today’s Lesson Plan: Back to Basics
Everyone who’s ever been in business knows the importance of customer retention. Today, with every consumer having access to retail on a global level,...
Today’s Lesson Plan: Updating the Basics of Photography Education
The ability to play a serious role in photographic education has always been a strong suit for most retailers. Even the big chains have...
Web Clicks: Consumers Now Pinned to Pinterest
Okay, so you’ve certainly heard all about Pinterest by now, the two-year-old digital corkboard where users have been “pinning” images and videos they find...