Tag: Marketing strategies
The Book Report: The Mirror Test by Jeffrey Hayzlett
Jeffrey W. Hayzlett served four years as the chief marketing officer and vice president of Eastman Kodak, reporting to chairman and CEO Antonio...
How To Create the Right Marketing Campaign for Social Networks
When thinking of and creating new marketing campaigns aimed at young consumers, one of the most important things to remember is that it's almost...
Relationships over Price
You know that relationship building has become important at retail when it begins cutting into the more traditional price-based marketing strategies as a central...
