Tag: Gfk
U.S. Mobile Shopping Takes Major Leap: GfK FutureBuy
New York, NY—A growing number of U.S. shoppers would not think about starting a purchase journey without a mobile device in hand, according to...
Finisher’s Corner: The Diversifying Photo Output Market
Apple has embraced the ethos of modern picture makers who, ironically, are seeking a connection to the analog world. For those of us who...
Generations Y, Z & X Differ in Mobile and In-Store Shopping...
New York, NY—Generations Y and Z part company on key shopping attitudes and habits, from the use of computers for online purchases to the...
Style Plays a Big Role in Tech Purchases for U.S. Shoppers:...
New York, NY—When it comes to consumer tech purchases, many U.S. consumers are swayed by looks, according to a GfK study. According to GfK,...