Tag: Full-frame

San Diego, CA—Sony introduced the FE 400mm f/2.8 GM OSS large-aperture super-telephoto prime lens. The product of extensive research and testing, model SEL400F28GM is...

In the face of stiff competition from today’s top-tier mirrorless interchangeable-lens cameras, DSLRs are not merely holding their own. In fact, they’re still the...

The Fall Lens Scene: lenses are big-ticket, high-margin accessories that help build customer relationships, enhance your customer’s shooting experience and encourage repeat sales. DSLRs and...

Have you wondered why traditional digital SLRs with reflex mirrors and optical viewfinders (OVFs) are standing strong in the face of competition from SLR-like,...

Haslemere, UK—EISA, the European Imaging & Sound Association (eisa.eu), revealed the winners of its 2017–2018 awards. Technical experts from more than 50 leading specialist...

Portland, OR—Building on the strengths of its bestselling Velvet 56 lens, Lensbaby debuted the Velvet 85. This new lens combines “lustrous skin tones with...

Oberkochen, Germany—Zeiss debuted a tenth Milvus lens for full-frame Canon and Nikon DSLR cameras: the Zeiss Milvus 1.4/35. The distagon lens in the Milvus...

San Diego, CA—Sony Electronics added two lenses to its lineup of full-frame E-mount lenses. The new lenses are the FE 16–35mm f/2.8 GM large-aperture,...

For retailers, lenses are golden. They’re big-ticket, high-margin accessories that help build customer relationships, enhance your customers’ shooting experience and encourage repeat sales by...

According to the most recent stats, overall sales figures for digital interchangeable-lens cameras (ILCs) are down. This corresponds to the decline in Japanese camera...