Tag: Focal length
Extreme Telephoto Lenses
When it comes to shooting architecture, landscapes, sports, wildlife and travel images, an increasing number of serious enthusiasts and pros are turning to extreme...
The 2017 Fall Lens Scene
The Fall Lens Scene: lenses are big-ticket, high-margin accessories that help build customer relationships, enhance your customer’s shooting experience and encourage repeat sales.
DSLRs and...
Winter Lens Scene: 13 Optical Options Going into 2016
The sizzling pace of new lens announcements that reached a fever pitch in 2015 shows no sign of abating as we move into the...
Zeiss Debuts Milvus SLR Lenses for ZE and ZF.2 Mounts
Thornwood, NY—The newly launched Zeiss Milvus SLR lens family consists of six focal lengths with ZE or ZF.2 mounts for Canon and Nikon DSLR...
Selective Focus—Q: What Lens Should I Buy?
The lens market has been enlivened of late with a slew of camera-maker and “third party” lenses that have special appeal to photographers of...
Panasonic Announces Two Lumix Lenses in Development & Post Focus Tech
Newark, NJ—Panasonic announced that two Lumix lenses are under development, as well as a technological function called “Post Focus” that will enable users to...
Lensbaby Adds Fujifilm X Mounts for Flagship Creative Effect Lenses
Portland, OR—Lensbaby, provider of creative effects lenses, announced that their core products—the Composer Pro with Sweet 35, Composer Pro with Sweet 50, the Circular...
Sigma Adds 24–35mm f/2 DG HSM Art Lens for Full-Frame Cameras
Ronkonkoma, NY—Sigma Corporation of America’s 24–35mm f/2 DG HSM Art lens is its first full-frame zoom lens offering a wide-open, constant aperture of f/2...
Canon USA Intros EF 50mm F/1.8 STM Stepping Motor Lens
Melville, NY—The lightweight, compact Canon EF 50mm f/1.8 STM standard lens features a large maximum aperture of f/1.8, and the single focal length lens...
Zeiss Adds Two Full-Frame Batis AF E-Mount Lenses
Thornwood, NY—The Zeiss Batis 2/25 and Zeiss Batis 1.8/85 lenses are the first full-frame autofocus lenses for Sony E-mount cameras to be exclusively developed...
