Tags Posts tagged with "Brand"

Tag: Brand

Kodak Inks Camera Brand Licensing Deal with JK Imaging; Micro Four...

Rochester, NY—Eastman Kodak and JK Imaging, Ltd., entered into a multiyear agreement whereby JK Imaging will license the Kodak brand name for certain consumer...

Color-Logic Now Offers Consulting to Brands for Process Metallic Color

West Chester, OH—Brand managers can now obtain assistance in effectively using the Process Metallic Color system developed by Color-Logic and reduce the time often...

Strategy Session: Polaroid—A New Twist on a Storied Brand

There was a time, not too long ago, that Polaroid cameras were ubiquitous. In many ways, Polaroid was the original photo-sharing camera. Now, in...

Polaroid Adds Post of CEO to Current President’s Responsibilities

Minneapolis, MN—Polaroid appointed Scott W. Hardy CEO of the company. Hardy will retain his title of president, while assuming responsibility for the strategic direction...

Leica to Open Boutique California Store

Leica Camera Inc. will open a new boutique store in Rancho Mirage, CA. On May 2nd, the German luxury camera brand opened its first...

Nikon Camera Buyers Willing to Pay More Than Other Brand Purchasers:...

Palo Alto, CA—Market Insight Corp. reported that U.S. consumers place a greater importance on “brand” for digital camera purchase decisions and the maximum price...

Is This Still Your Father’s Camera Store?

Remember the Oldsmobile brand? For years it was one of the stalwart brands in the General Motors line. It stood for power, durability and...

Olympus Celebrates 75 Years of Zuiko

Olympus marked the 75th anniversary of Zuiko brand lenses during the Camera and Photo Imaging Show in Yokohama, Japan last week. "Throughout history, Olympus...

The Book Report: The Mirror Test by Jeffrey Hayzlett

Jeffrey W. Hayzlett served four years as the chief marketing officer and vice president of Eastman Kodak, reporting to chairman and CEO Antonio...

Strategy Sessions: Can the Divas Take On Ashton?

Ever since Ashton Kutcher took over the advertising spotlight at Nikon, I’ve been intrigued by the role of celebrity endorsers for camera products. ...

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