Tag: APS-C format

Ronkonkoma, NY—Among recent Sigma product announcements was the Sigma 100–400mm f/5–6.3 DG DN OS Contemporary lens. It is Sigma’s first ultra-telephoto lens for full-frame...

Despite the intensifying buzz created by the latest high-end mirrorless interchangeable-lens cameras (ILCs) with electronic viewfinders, the majority of professional photographers still rely on...

Picture taking has never been more woven into the fabric of our culture than at any time. From casual snapshooters and outdoor enthusiasts to...

Mirrorless interchangeable-lens cameras (ILCs) have really come of age over the past few years. They’re now a leading choice among photographers who earn their...

Interchangeable lenses are high-margin accessories that also help build customer relationships. They not only enhance your customer’s shooting experience, but they also encourage repeat...

Professional photographers generally stick with what works. That’s why most of them still opt for traditional digital SLRs with reflex mirrors and optical viewfinders....

When it comes to shooting architecture, landscapes, sports, wildlife and travel images, an increasing number of serious enthusiasts and pros are turning to extreme...

The Fall Lens Scene: lenses are big-ticket, high-margin accessories that help build customer relationships, enhance your customer’s shooting experience and encourage repeat sales. DSLRs and...

Have you wondered why traditional digital SLRs with reflex mirrors and optical viewfinders (OVFs) are standing strong in the face of competition from SLR-like,...

Melville, NY—Canon’s new portable DSLR, the Rebel SL2, is targeted at photographers wanting to step up from a smartphone or point-and-shoot camera. With its...