Tag: Advertising
Strategy Sessions: Can the Divas Take On Ashton?
Ever since Ashton Kutcher took over the advertising spotlight at Nikon, I’ve been intrigued by the role of celebrity endorsers for camera products. ...
Retailer Roundtable: The Road Ahead
Under the umbrella of “marketing plans for the year ahead” I made a list of specific areas to discuss with dealers: new approaches; new...
Droid Coming Nov. 6
The Droid smartphone, already the subject of a high-profile advertising campaign that takes direct aim at Apple, got official pricing and a release date...
Best Buy Plans Social Holiday Push
Best Buy's Twitter-based tech support effort, Twelpforce, will be the centerpiece of the retail giant's advertising campaign heading into the holidays, the New York...
Elly Valas: Going Beyond Traditional Advertising
While stopped at a red light, I noticed the license plate of the car in front of me. Simple in its message, it...
Mobile/Wireless Tech Changing Game for All
Tracking just how much U.S. consumers have taken to the Internet and how their behavior patterns continue to evolve with regard to Net use...
Shop Talk: Mark Smith, Executive VP of Marketing, AnchorFree
“More and more shoppers have wireless devices on them when they walk into a store. iPhones, for example, detect wireless networks and connect...
Digital Signage Revolution
When it comes to advertising, retail outlets are no longer reliant upon traditional advertising means to lure consumers into their stores to buy their...
Shoptalk: Neil Portnoy, Assistant Vice President of Consumer Durables, CLARITAS (a...
“It’s time for photospecialty stores to think a bit differently about how they go to market. For example, if dealers don’t have the ability...
Avoiding Mobile Marketing Annoyance
With over three quarters of today’s consumers claiming the thought of receiving marketing messages on their handhelds would become an annoyance, the biggest hurdle...
