San Diego, CA—Beginning in May, Sony Electronics will open new home theater retail spaces at 350 Best Buy locations nationwide. The Sony Experience at Best Buy shop-in-shops will provide consumers with enhanced fixtures, interactive demonstration areas and dedicated, knowledgeable Sony Experience experts.
“We welcome consumers to experience the best of Sony with a premium and unique shopping experience at Best Buy,” said Mike Fasulo, president and COO, Sony Electronics. “With user-friendly, interactive demonstration experiences and a dedicated team of Best Buy product experts trained to deliver a world-class experience, the Sony Experience at Best Buy will be an ideal place to inspire, engage and educate consumers about Sony’s home theater products.”
The Sony Experience at Best Buy will showcase a comprehensive selection of Sony’s TV lineup, from entry-level HDTVs to premium 4K Ultra HD TVs. The retail space will highlight a full 4K Ultra HD solution for consumers, including: Sony’s 4K Ultra HD TVs; 4K Ultra HD media players (FMP-X1 and FMP-X10); the 4K FDR-AX100 Handycam camcorder; plus home theater sound solutions like sound bars and gaming devices, such as the PlayStation 4.
The Sony Experience at Best Buy will offer consumers demonstration capabilities and an immersive shopping experience designed to increase confidence in purchasing new technologies. Using touch screens, visitors can control various content demonstrations on the TV wall. They can compare 4K Ultra HD TVs alongside HDTVs with HD video and native 4k content, demonstrate all of Sony’s technologies, such as TriLuminos Display, explore broadcast TV and display Blu-ray content.
The dedicated Sony Experience experts will be certified and on-hand to assist and explain the benefits Sony products have to offer.
To address the online shopper, a Sony Experience at BestBuy.com will be available to provide customers with a dedicated online space to learn about and shop Sony home theater products.
Best Buy, which will also be launching a similar retail experience for Samsung, will announce this month which markets will be renovated first to include the shop-in-shops. sony.com
