The innovative group that formed Austin, TX-based Applied Science Fiction, the company that gave us image correction software like Digital ICE, Digital ROC and Digital GEM, has reformed and announced the launch of a new company called Image Trends. Also operating out of Austin, TX, Image Trends has already released one new product, dubbed Fisheye-Hemi, a Photoshop plug-in filter that is optimized to automatically correct the bowing/distortion inherent with full frame hemispheric fisheye lens images. Fisheye-Hemi essentially creates an aesthetically pleasing and natural view of the image without surrendering the full frame fisheye effect. “When we put this company together our goal was to reassemble the core group of founders and employees of the former Applied Science Fiction Company, to utilize their vast knowledge and development skills in bringing inventive new imaging products to market,” said Dan Sullivan , president and CEO of Image Trends, Inc. “This announcement confirms that this group can get a product to market quickly, launching our company into the realm of inventive digital imaging companies. This product is from the mind of our Chief Scientist, Dr. Albert Edgar, the holder of over 80 U.S. patents and the recipient of the PMDA Technical Achievement Award in 2003, and an accomplished wedding photographer. Fisheye-Hemi is the first of many new products that are planned for 2007 and beyond.” More is on the way from these guys as we eyed some fascinating new image correction technology from Image Trends at the recently concluded Photo Plus Show in New York last week. Check out www.imagetrendsinc.com to find out more. Look for a full review of Fisheye-Hemi in an upcoming issue of Picture Business.
