Rock Hill, SC—3D Systems announced that will.i.am, global entertainer, entrepreneur and philanthropist, joined 3DS as its chief creative officer. In this role, will.i.am will inspire and drive all of 3DS’ initiatives to mainstream the use of 3D printing through collaborations with creative brand partners, global campaigns and educational challenges designed to grow the popularity of 3D printing.
“We’re excited to partner with a pop culture influencer of will.i.am’s caliber who really gets 3D printing and its potential,” said Avi Reichental, president and CEO of 3DS. “will.i.am is a global tastemaker who embodies the essence of creativity and entrepreneurship, and we are fortunate to have him as our guide on this exciting journey.”
3DS plans to leverage will.i.am’s international creative industry network to extend its reach into high-end fashion accessories houses, entertainment and life style brands and corporate sponsored educational and sustainability initiatives.
“3D printing lets you get involved, be a part of the creative process and the story of the items you make,” said will.i.am, chief creative officer, 3DS. “For me it’s a dream come true to work with 3DS, the company that invented 3D printing and launched an entire platform that all other industries depend on. I am so thrilled to begin to fuse my creativity and experience with the technology that is poised to change how we create, make and express ourselves.” 3dsystems.com