Ricoh’s Next-Gen Ricoh Theta Camera Adds 360º, Spherical Video Capabilities

Ricoh’s Next-Gen Ricoh Theta Camera Adds 360º, Spherical Video Capabilities

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Denver, CO—Ricoh Imaging Americas Corporation released its newest Theta model, a fully 360º, spherical imaging device that enables users to capture everything around them in the ultimate “selfie.”

The newest Theta, which comes in a choice of blue, yellow, white or pink body colors, now provides video capture technology with the ability to capture spherical video footage with clips up to three minutes in length. The lightweight Theta sports an easy-to-carry form factor designed for on-the-go fun.
 
“When we look at the world of imaging technology we have really only scratched the surface of what we can achieve,” said Jim Malcolm, president of Ricoh Imaging Americas Corporation. “At Ricoh, dreaming up new ways to capture the magic of photography is all we think about, and the new Theta is a perfect example of our passion to innovate.”

In keeping with the spirit of innovation, Ricoh is opening up its API (Application Programming Interface) and providing an SDK (Software Development Kit) available on theta360.com to coincide with the release of the new Ricoh Theta. Developers can create original Theta apps with a variety of settings to perform various operations using the device. By developing these apps, end users will be benefit from new capabilities added to their Ricoh Theta.
 
The Ricoh Theta will be available at retail in November 2014 for a suggested retail price of $299.95. ricohimaging.com

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