Valhalla, NY—Fujifilm North America Corporation announced a collaboration with the world-renowned fashion designer, Michael Kors. Known for luxury accessories as well as ready-to-wear fashion, the designer produces a range of globally recognized products.
The collaboration is designed to capture the creativity of the fashion as well as the photography world. The result is a limited edition Instax Mini 70 instant film camera.
“Fashion and photography are about giving a voice to individuals as they express themselves. And this exclusive Instax Mini 70 by Michael Kors is the pinnacle of style as well as substance,” said Mark Yamamoto, president and CEO, Fujifilm North America Corporation; president, Fujifilm Holdings America Corporation. “We are seeing an explosion of excitement in instant photography today. Now consumers can make a stylish statement with the combination of Instax and the luxury of the Michael Kors brand.”
Michael Kors x Fujifilm Instax Mini 70
The new Michael Kors X Fujifilm Instax Mini 70 camera comes in a gold metallic color. In addition, the Michael Kors brand logo is printed on the front of the case body. Also, to make it more special, the designer’s signature is showcased in the same gold hue on the camera door.
The Instax Mini 70 is engineered to produce sharp photos in an instant. It features a modern design, a selfie mode as well as a flash that automatically calculates surrounding brightness and adjusts shutter speeds accordingly. Furthermore, the camera’s smart selfie mode automatically adjusts settings to capture high-quality selfies. Users just need to check their framing with the front-facing mirror next to the lens, and snap.
The Michael Kors x Fujifilm Instax Mini 70 camera will be sold as a bundle. In addition to the camera, it will come with ready-to-use film and will be available for a limited time beginning in late October and through the holiday season. fujifilmusa.com