Denver, CO—Ricoh Imaging Americas Corporation, a developer and manufacturer of digital cameras, lenses and sport optics equipment, hired Brian McIntosh as the company’s new director of Marketing.
In this new role, McIntosh will oversee the strategy, planning and execution of all marketing activities, including communications, product management, advertising, public relations and customer support for North America. McIntosh will direct the team’s efforts to create seamless messaging, sales tools and an improved consumer experience, while harnessing the brand value from both the Ricoh brand and the Pentax product brand.
“Brian joins Ricoh Imaging at a pivotal point,” said Jim Malcolm, executive vice president, Ricoh Imaging Americas Corporation. “With the recent steps of our integration into the Ricoh family of companies, Ricoh Imaging is in a uniquely advantageous position to leverage the strength of the Ricoh brand by reinvigorating our marketing programs, stimulating product development cycles and producing captivating and engaging content that resonates with the consumer and secures additional share in a mature market.”
McIntosh will focus on the expansion of Ricoh Imaging’s online initiatives, including the redesign of Ricoh Imaging Americas’ website, which just transitioned over from the Pentax Imaging website, to better serve the photo-enthusiast community in their quest for imaging devices, lenses, accessories and photographic knowledge.
Additionally, McIntosh will head an initiative to expand and grow social media engagement by developing an online community where professional and casual photographers can come together and share images, techniques and information, improving engagement and customer experience.
“Social media and a content-rich website create a major opportunity for us to interface with current and potential customers throughout the purchasing process,” Malcolm added. “As a key facet in our marketing program, we are determined to reinvent the standard for online interaction in the imaging industry. Brian’s wide-ranging skill set and background in communications are an ideal fit to complete this undertaking.”
McIntosh brings more than 20 years of experience in marketing strategy and execution, product and channel marketing, brand development, retail merchandising, advertising and CRM. Prior to joining Ricoh Imaging, McIntosh worked in the management consulting across a wide variety of sectors, from packaged goods to consumer electronics.
Ricoh Imaging Americas Corporation was originally founded in 1919, under the name Asahi Optical Joint Stock Co., and launched its first SLR camera in the 1950s under the Pentax name. Today, Ricoh Imaging Americas Corporation, a subsidiary of Tokyo-based Ricoh Company Ltd., continues to produce the heritage-rich line of Pentax DSLRs, lenses and sport optics equipment, as well as Ricoh’s offering of compact digital cameras. us.ricoh-imaging.com