Center Valley, PA—Olympus kicked off its “Pen Ready Project”—a campaign designed to empower and inspire creativity in more than 1,000 people around North America, to demonstrate that anyone can be “Pen Ready.”
Olympus is surprising people in undisclosed locations throughout New York City, Los Angeles, San Francisco, Toronto, Miami, and nearby its U.S. headquarters in Lehigh Valley, Pennsylvania, by giving them the Olympus Pen E-PM1 camera. The images and HD videos that participants create with the camera as part of the project will be showcased on a custom-designed Tumblr blog over the coming months. Anyone can visit the site and decide if they, too, are “Pen Ready.”
“The mission of the Pen Ready Project is to demonstrate how easy it is for anyone to capture extraordinary photos and videos with the Pen camera. That’s why we’re partnering with JetBlue Airways and Tumblr to give the gift of our Olympus Pen E-PM1 camera and make more than 1,000 people Pen Ready,” said Stephanie Sherry, senior manager, Advertising & Marketing Communications, Olympus Imaging America. “We can’t wait to see where people travel to and what they will create with their new Pen camera.”
On September 16, Olympus gifted the Pen E-PM1 camera to unsuspecting JetBlue customers on a flight that departed New York’s JFK International Airport bound for Florida. “At JetBlue we’re always looking for fun and unexpected ways to delight our customers, and giving away Olympus cameras in-flight was a fantastic surprise,” said Fiona Morrisson, director, Brand & Advertising. “Our customers were thrilled to receive the travel-friendly Pen cameras on a JetBlue flight.”
To watch the in-flight video, log on to http://bit.ly/PENReadyJB.
Olympus also partnered with Tumblr, the popular blogging platform that lets users share anything—photos, videos, text, quotes, links and music—to create the Pen Ready site. Tumblr enables users to share content from a browser, phone, desktop, and e-mail. Working with Olympus, 100 of the most talented Tumblr bloggers will receive the E-PM1. Because these bloggers cover a diverse range of subjects, including art, fashion, food, sports and travel, their photos and videos will be driven by their personal passion, making them appeal to people of all interests.
Each participant in the project will receive an Olympus E-PM1 kit that includes the small, light and most portable Olympus Pen interchangeable-lens compact system camera. The E-PM1 is available in six colors (purple, pink, brown, white, silver, black) and features a user-friendly interface, a one-touch button for recording 1080i HD video, iAuto and scene modes for worry-free shooting and six built-in art filters to enhance users’ photographic creativity. It retails for $499.99. olympusamerica.com
