DIR April 2014 Tech Trends: DSLR Sales Trending to Older Consumers

DIR April 2014 Tech Trends: DSLR Sales Trending to Older Consumers

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U.S. digital camera sales experienced double-digit declines in dollars in 2013. Digital SLR revenue declined 17%, mirrorless interchangeable-lens cameras fell 13%, and point-and-shoot cameras dropped 32%. Unit sales fared slightly better but still ended the year down.

While smartphones have played a large part in the decline of the camera market, especially the point-and-shoot segment, the DSLR segment has begun to decline among 18–34 year olds, who are the largest DSLR consumer base.

NPD’s Consumer Tracking Service shows that DSLR purchases are now trending to older (55+) and more affluent consumers. But there are still large pockets of opportunity among 35–54 year olds to increase digital SLR sales.—Ben Arnold, Executive Director, Industry Analyst, The NPD Group, Inc.

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