Melville, NY—At the 2014 CES, Canon showcased its latest consumer and professional products through the theme “Dreamers Welcome.” Visitors at the Canon booth in the LVCC’s Central Hall experienced creative visual displays and interactive product demonstrations designed to inspire them to create and share. They could also learn from pro photographers/videographers, like Canon Explorers of Light Jack Reznicki, Bruce Dorn and Rick Sammon.
Visitors also had the opportunity to view short films from Project Imaginat10n, Canon’s latest film festival inspired by user-generated photographs, at the Project Imaginat10n Theater located in the booth, along with a gallery of images from the Pixma Pro City Senses tour.
“Now more than ever, consumers are expressing and sharing their everyday moments through images. By using Canon’s high-quality imaging devices and intuitive Wi-Fi and cloud-based solutions, consumers can capture superb images and video to connect, share and print quickly and easily,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications, Canon USA. “At CES, we’ve created an environment devoted to revitalizing imaging in a way that speaks to the Canon imaging culture and how we adapt to consumers’ diverse lifestyles by offering products that keep them connected and inspire them to share.”
The Dreamers Welcome theme came to life via demos that highlighted Canon’s wireless and cloud-enabled solutions—from mobile apps that allow select cameras to be operated remotely, to cloud technology that helps reinvent the way consumers print. On display were Pixma wireless, photo and all-in-one printers featuring Pixma Printing Solutions (PPS) app cloud-based technology and the Canon Selphy CP910 wireless compact photo printer with advanced printer functionality and creative applications for on-the go-printing.
Also on view were EOS DSLRs, PowerShot P&S cameras and Vixia camcorders, including the Vixia mini X compact personal camcorder that offers hands-free shooting and Wi-Fi capabilities for uploading to social networking sites. Canon also showed a revamped Vixia HF R camcorder line with the Vixia HF R52, HF R50 and HF R500. They all use an upgraded 57x zoom along with super-range optical image stabilization, a Canon 3.28MP Full HD CMOS sensor, a 3.0-inch capacitive, touch-panel LCD and Wi-Fi capabilities.
The latest PowerShots include the PowerShot SX600 HS ($249.99) with an 18x optical zoom, a 16 megapixel High-Sensitivity CMOS sensor, built-in Wi-Fi and creative shot mode, where users compose a shot and the camera analyzes the photo to apply a series of artistic elements from 46 filters, all housed in a compact body; and the PowerShot Elph 340 HS ($199.99) with a 12x optical zoom lens, a 16MP High-Sensitivity CMOS sensor, Wi-Fi/Near Field Communication and creative shot mode. Both offer 1080p Full HD video through a dedicated movie button, and hybrid auto mode that lets users record four seconds of video every time they shoot a still image.
Canon also showed a new concept camera, the PowerShot N100, designed to help users create visual stories by allowing photographers to become part of the image. With its dual capture mode, users can simultaneously capture a photo or video using the main camera, while the story camera—a rear-facing sub-camera—embeds a picture of them onto the main image as a picture-in-picture effect. The N100 combines both shots into one photo or video combo. Images captured using the story camera can be placed in four locations on the main image and in three sizes. Other features include: artistic mode; story highlights mode that creates a highlight reel of images or movie digest clips; a 5x optical zoom, 24mm f/1.8 lens; a 12.1MP HS CMOS sensor; a Digic 6 processor; 1080p Full HD video recording with a dedicated button; an intelligent IS system that enables the N100 to select the optimal image stabilization settings; and a 3.0-inch, capacitive touch, tilt LCD. It ships May 2014 in white or black. $349.99.
Attendees could also touch-and-try Canon high-performance optics and cameras by entering an in-booth tower that offered Canon’s full line of DSLRs and their super telephoto lenses, including the EF 800mm f/5.6L IS. In addition, there was an EOS 70D shooting gallery for guests to experience the capabilities of its Dual Pixel CMOS AF, and a section where they could unlock the images they captured by using the PPS-enabled Pixma MG7120 printers.
Canon’s latest professional video and Cinema EOS cameras, as well as large-format, professional photo and business printing solutions were also demonstrated. Short films from the Project Imaginat10n film festival highlighted footage shot and captured with the new EOS 70D camera and Cinema EOS equipment.
And in an effort to show its commitment to “world class service & support,” Canon presented technical service demonstrations where technicians performed Canon Maintenance Service, which is designed to help ensure optimal condition and performance of Canon EOS DSLRs and EF lenses. usa.canon.com