Adobe Reveals Major Updates for Creative Cloud Video Desktop Apps & Adobe...

Adobe Reveals Major Updates for Creative Cloud Video Desktop Apps & Adobe Anywhere for Video

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San Jose, CA—Adobe plans to significantly update Adobe Creative Cloud video desktop apps and Adobe Anywhere for video. The new capabilities will build on Adobe’s integration across video workflows to enable professionals to create, collaborate and deliver productions across multiple screens. Adobe is previewing the upgrades at IBC 2014, Europe’s largest professional broadcast show. The company is also demonstrating the new solutions online at adobe.com/go/video.

Key updates include new media and project management tools in Adobe Premiere Pro CC; a refreshed user-interface across all Adobe video desktop apps; and more streamlined production workflows to allow video professionals to edit more efficiently.

Updates also will be added to Adobe Anywhere, the collaborative workflow platform that empowers users of Adobe professional video solutions—such as Adobe Premiere Pro CC and Adobe After Effects CC—to work together to shoot, log, edit, share and finish video productions. Enhanced support for Adobe After Effects CC will enable visual and motion graphic artists to collaborate more effectively so they can spend more time working creatively and less time searching for missing footage and collecting files. Additionally, new options in the Adobe Anywhere app for iPad will be added so users can review video footage faster.

“As the video and broadcast industries continue to rapidly evolve, so too does Adobe’s video technology. With Creative Cloud, we have accelerated the rate at which we deliver the features our customers need to create compelling new experiences and transform the video industry with high-quality productions,” said Bill Roberts, senior director of professional video product management, Adobe.

At IBC 2014, Adobe will showcase the new video technology that streamlines video workflows for video professionals, broadcasters and media companies. Key updates include: the acceleration of support for cutting-edge hardware and standards via Adobe Creative Cloud, enabling the company to respond quickly to new hardware and software standards; the extension of native file support, with the addition of AJA RAW; performance enhancements that include accelerated masking & tracking; and new GPU-optimized playback to deliver better performance when viewing high-resolution 4K and Ultra HD footage from Phantom Cine, Canon RAW and RED R3D files. In addition, a refreshed user-interface across all the video applications supports HiDPI displays for Mac Retina and Windows 8.1.

New media and project management features, including consolidate & transcode, search bins and multi-project workflows, will be added to offer more ease and flexibility at the project level, so Adobe Premiere Pro CC users can complete tasks more efficiently. And Adobe Media Encoder now includes “destination” publishing with preset options so users can render, deliver and share projects to multiple locations such as FTP sites and Creative Cloud folders. Extended match source support also now includes added support for the QuickTime and DNxHD formats. adobe.com

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