Thornwood, NY—In time for the holiday buying season, Zeiss is offering an instant savings promotion for Touit lenses. The savings, discounted by the dealer at the time of purchase, amount to 20% of the list price. Instant savings for the Touit 2.8/12 lens is $251, reducing its price to $999. On the Touit 1.8/32 lens, instant savings total $180, lowering the price to $720. The instant savings promotion is valid on all purchases from an authorized Zeiss dealer from October 24, 2013 through January 31, 2014.
Zeiss Touit lenses are premium lenses for Sony NEX and Fujifilm X compact system cameras. Launched in the summer of 2013, the lenses were recognized for their performance with the EISA Best Product Award for 2013–2014. The third lens in the Touit family, the Touit 2.8/50 Macro, will ship at the end of 2013. zeiss.com