Irvine, CA—Western Digital (WD) launched myWD, its expanded online partner loyalty program for resellers, solution providers and system integrators that now features points-based rewards, more communication and marketing tools, and extra benefits and promotions for members.
“The myWD program has been redesigned to increase benefits for our partners and expand our relationship with them,” said Ron Green, WD’s vice president of North America channel sales. “WD will be able to engage more directly with our customers and help them find the right WD products for their business.”
The new myWD program will be used as a communication tool, where resellers learn about product updates and access WD marketing materials as well as offer expanded functionalities and benefits for resellers and solution providers. These benefits include: a points system where members earn points based on purchases of WD product from authorized distributors, which can later be used toward a cash refund; exclusive promotions, events and opportunities for members; access to marketing materials and assistance from WD, including the capability to order product literature and learn about WD drives with WD University; and the ability for resellers to track the last three months of transactions.
The program also is personalized for partners into tiers based on purchasing levels. Partners can build loyalty over long periods of time, and with increased loyalty can move up to higher tiers, which provide increased benefits.
Resellers and partners in the U.S. can join the myWD program by visiting the website at mywd.com.
