NPD Reaches Data-Sharing Agreement with Adorama Photo Specialty Retailer

NPD Reaches Data-Sharing Agreement with Adorama Photo Specialty Retailer


Port Washington, NY—The NPD Group, a leading market research company, announced a multiyear information-sharing agreement with Adorama, a leading photo specialty retailer.

“We are very pleased to be working with Adorama,” said Don Unser, group president, Retail Business Group, The NPD Group, Inc. “Working with Adorama will allow us to not only deepen our understanding of the digital imaging marketplace, but it will help us deliver a more comprehensive view of this ever-changing market.”

Under the agreement, NPD will receive point-of-sale data from Adorama, which will increase NPD’s tracking coverage of the imaging retail market and provide its partners with a more robust view of market activity. As a member of NPD’s retail panel, Adorama will receive access to NPD’s information services for product categories such as digital cameras, imaging accessories and consumer electronics. Adorama will become part of NPD’s panel in 2012.

“Our new relationship with NPD will allow us to get a better understanding of the imaging market and to see what products are selling to which consumers and where they are making their purchases,” said Ahron Schachter of Adorama. “We are further excited by the NPD insights, as it will aid us in more tightly targeted promotional campaigns,” added Brian Green, vice president of Marketing for Adorama.

As one of the nation’s largest photo and electronics retailers and suppliers, Adorama has served its customers’ technology and photographic needs for 33 years. It recently expanded its service to include online photo education (the Adorama Learning Center and Adorama TV) programs developed to make it a unique customer resource. Adorama’s product offerings now encompass home entertainment, mobile computing, and professional audio, while its services include an in-house photo lab (AdoramaPix) and pro equipment rental, supported by knowledgeable staff. and