Redmond, WA—Hasselblad USA Inc., the U.S. distributor of Hasselblad professional camera systems, and Edison, New Jersey-based Bron Imaging Group Inc., distributor of professional photographic equipment, will merge their operations in the U.S., effective immediately, creating a combined company known as Hasselblad Bron Inc.
The merged company will work to leverage the strengths of the two distributors and allow their sales, marketing and customer support divisions to provide higher levels of service. The transaction will combine Hasselblad USA and Bron Imaging’s distribution channels and sales forces, with customer support, repair operations, marketing and administration also combined into a single operation.
The partnership is an expansion of an existing two-year marketing relationship between the companies, through which they worked closely together to develop their brands in the professional photography market. Under terms of the merger, Hasselblad Bron Inc. will be a single entity providing support for all of the brands of the combined company.
Michael Hejtmanek, current president of Bron Imaging Group, was named president and chief operating officer of Hasselblad Bron Inc., and the new company will relocate to a single facility during the summer of 2012.
“Our goal is to provide photographers with the world’s best cameras, lighting and other photography gear,” said Hejtmanek. “Joining forces to create Hasselblad Bron Inc. allows us to create a larger customer service organization to accomplish our mission of providing an exceptional level of products and support for our highly valued customers.”
The merger only impacts the two American organizations of Bron Imaging Group U.S. and Hasselblad USA Inc.; Hasselblad AB (Sweden), Bron Elektronik AG (Switzerland) and other related suppliers will remain independent companies.
Hasselblad USA (hasselbladusa.com) is the U.S. distributor for Hasselblad camera systems, which include the H camera system, its professional lens family and Phocus software. Bron Imaging Group Inc. (bronimaging.com), formerly known as Sinar Bron Imaging, provides photographers with a range of tools, such as lighting products, reflectors and modifiers, and broadcast- and cinema-quality continuous lighting systems. It is the U.S. distributor of Broncolor, Sun Sniper, California Sunbounce, Foba, Kobold, Sinar and Visatec photographic equipment.