NPD-iRi-CIrcana

NPD Group and IRI Rebrand as Circana

Chicago, IL—Following their merger in August 2022, Information Resources, Inc. (IRI) and the NPD Group recently unveiled a new combined company name and brand identity: Circana. The new research company is positioning itself as “the...
DIR-Tech-Trends-Graphic-2017

Tech Trends: Macro Lens Sale

Port Washington, NY—Though unit sales of macro lenses grew 31 percent during the 12 months ending January 2022, macro lens volume subsequently fell this most recent year by 28 percent. Furthermore, that occurred while...
Macro-Lens-banner-3-2024

Macro Lenses Close-Up and Personal

Macro lenses have dual personalities, and their versatility makes them ideal choices for everyone from emerging enthusiasts to pros. While they let you capture exquisite close-ups, macro lenses are also superbly corrected lenses you...
Benro-Mammoth-Family-Tripod-banner

Benro Mammoth Tripod Family Expands

North White Plains, NY—The Benro Mammoth tripod family is expanding with a new 3 series, three-section tripod; a 3 series, four-section tripod; as well as a 4 series, three section tripod. Benro engineered the...

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