Las Vegas, NV—Sony Electronics introduces Sony Digital Cinema, the company’s experiential premium large-format (PLF) movie theater auditorium. Working in conjunction with Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue. It will open in spring 2019.
“This location in Las Vegas is the first in what will be a nationwide rollout of Sony Digital Cinema experiences, which will drive audiences to the movies,” said Bob Raposo, head of cinema, Sony Electronics. “Sony has the capability and tools to be involved in every aspect of a film; from capture, workflow and postproduction; to film production and distribution as well as experiential theater solutions. We are uniquely positioned to understand and develop products that directly impact and elevate cinemas and their audiences.”
Sony Digital Cinema Features
Sony Digital Cinema is a new experience for PLF theaters. Moreover, it includes Sony’s immersive dual laser projection system, along with sound and luxury reclining seats. The auditoriums also boasts high-contrast projection systems to bring filmmakers’ stories and vision to life.
In addition, Sony Digital Cinema auditoriums provide a way to visually and emotionally connect and engage fans with big-screen stories. The first location, at Galaxy Theatres’ deluxe Boulevard Mall site, will be the largest auditorium in the Las Vegas market.
“We strategically chose Las Vegas, a city synonymous with world-class entertainment, for the launch of our new Sony Digital Cinema auditorium at Galaxy Theatres,” added Rafe Cohen, president of Galaxy Theatres.
“We strive to exceed customers’ expectations of a best-in-class theatrical destination, from the concessions and the seating to the technology. Moreover, we turned to Sony, a company known for quality and excellence, to create a first of its kind Sony Digital Cinema auditorium that is sure to make our Boulevard Mall location a destination for those seeking the best cinematic experience on every level.”
For more than a decade, Sony has worked with many of the biggest theater chains, as well as small independent circuits and art house cinemas. The goal is to provide products, services as well as support that reinvent the movie-going experience. Offerings include 4K, laser, lamp, HDR, 2D and 3D projection technology options.