Las Vegas, NV—WPPI announced that Arlene Evans has taken on the role of conference producer. Her new role as conference producer is effective January 7, 2019.
In her new position, Evans is responsible for developing content for brands in the Photo Group portfolio, specifically WPPI and Rangefinder magazine. She will also leverage that content to expand distribution and increase audience engagement.
Prior to joining WPPI, Arlene Evans worked for six years as the channel head of Photo and Video for CreativeLive. The online education platform serves creative, photographic and graphic design professionals. That role provided her the opportunity to build an online channel and voice that positively impacted millions of creative professionals.
Evans was previously education director for WPPI for seven years. At that time, Nielsen Expositions owned as well as operated WPPI.
“We are very excited to have Arlene rejoin the team,” said Mike Gangel, director, Group Show. “Her relationships with speakers are unprecedented within our industry. In addition, her proven track record of identifying up-and-coming talent is invaluable to our WPPI community. We are confident that Arlene’s unique experience at CreativeLive will help us elevate and broaden the WPPI brand to new heights in the future.”
Assets for Conference Producer
Moreover, Evans’s experience with content and curriculum development, coupled with her understanding of both live events and e-learning platforms, gives her a unique perspective on the synergy between conference production and content promotion.
“I am excited to start a new position with Emerald Expositions. And I am thrilled to be back home in the WPPI community,” said Evans. “I feel fortunate that I will be able to apply my years of experience and knowledge that I obtained at CreativeLive to bring new ideas and creative energy to an event and community with which I am intimately familiar.”