New York City, NY—Pond5, a royalty-free video marketplace, launched its royalty-free Editorial video collection. The collection features timely footage from current events, sports and entertainment. It also includes video from citizen journalists, who are able to capture unique footage in the moment, as it unfolds.
“Historically, it’s been very difficult for content creators to license quality, reliable news footage,” said Jason Teichman, Pond5’s CEO. “Prices were often based on a litany of factors, such as where you’re using the media; how you’re using it; and how many different places you’re going to use it. That antiquated process needed to be reinvented. And with the launch of our new royalty-free editorial marketplace, it all goes away. Anyone can now license content under one license, for a reasonable price.”
The new royalty-free model for this content gives filmmakers and creators access to a large collection of news, celebrity, sports and archival footage with one license. In addition, Teichman noted that Pond5 offers it at a fraction of the cost of traditional licensing options; footage in the collection starts at $79 a clip.
To build the new collection, Pond5 partnered with global news agency Reuters, one of the world’s most respected editorial resources. Moreover, the collection will continuously update with Reuters’s recent topical and newsworthy content.
“Reuters is committed to delivering trusted, independent as well as impartial news from around the world,” said Pauliina Hepola, global head of Channel Partners, Reuters News Agency. “We’re excited to share this content with newsmakers and content creators in a new way by partnering with Pond5.”
Additional Pond5 Royalty-Free Editorial Video Partners
Other Pond5 partners include Cover Video, which offers celebrity and entertainment video content. In addition, Newsflare provides user-generated breaking news videos. Also, Pond5 will announced more partners in the coming weeks. In addition, Pond5 has more than 14 million video clips and tools such as patented visual search. It also integrates all major video-editing software. And all contributors licensing their content on Pond5 receive a revenue share.