From CES President and CEO Gary Shapiro: 2007 International CES – The...

From CES President and CEO Gary Shapiro: 2007 International CES – The One Show that Independent Dealers and Installers Can’t Afford to Miss

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As 2007 approaches, a buzz throughout the CE industry begins to build as retail professionals seek an advance look at the products and technologies that will take the industry by storm.

So why is the International CES the one show each year that independent dealers and installers can’t afford to miss?

Magic. For 40 years, CES enchants as the “magic 8 ball” for the CE industry. Predictions of ‘what’s hot in CE’ come to life. Dealers get one-stop access to the cool stuff their customers will demand.

Survival. As markets move at record speed, survival means spotting the trends, the next big thing. You need to be looking ahead for new products and opportunities that differentiate your offerings from the competition. At the 2007 CES, you will see the latest innovations from 2,700 tech exhibitors.

Vitality. More than 20,000 new products will launch on the 2007 International CES show floor – covering 30 different product categories and encompassing every facet of consumer electronics. Dealers, retailers, installers and manufacturers will walk the CES exhibit halls looking for the next “must-have” product their customers will demand.

Love. CES is the industry show. It begins the year with a start and reminds us that the ce family is big and healthy. The world looks to our annual lovefest at CES and we set the tone for the year.

Smallness. We have made CES smaller to make it easier to get around. We have cut who can get in the show. We have improved logistics. We added an online personal planning tool, MyCES, found on CESweb.org. It allows you to find products and companies you want. You can make connections in advance of the show and easily navigate the show floor.

For four days in January you will see the hottest innovations and technologies coming to market. Your competition will surely be there, which begs only one question – will you?

We hope to see you in January as the latest innovations are revealed to the world.

Sincerely,

Gary Shapiro
President and CEO
CEA

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