Melville, NY—Canon USA launched a new marketing campaign, “Bring It,” designed to enlighten consumers to a new perspective of telling better stories with higher quality images and video. The campaign, which rolled out this month, features Canon’s EOS digital SLR cameras and lenses with a rallying cry for everyone to bring their best images and videos to be shared on the Canon “Bring It” microsite.
Canon is building on its legacy by bringing a movement designed to show the public the value a Canon camera can bring. The new campaign asks the masses to bring their talent, “bring everything they have” to the art of creating inspiring still and video images.
“We want this new ad campaign to inspire everyone who is passionate about photography to show us the talents they possess,” said Yuichi Ishizuka, president and COO, Canon USA. “The idea behind ‘Bring It’ is to encourage people to strive to not only take better pictures and videos, but to take their cameras wherever they go, allowing them to tell their unique visual stories –stories that will stand out from the crowd and last a lifetime.”
Through a series of TV, in-cinema and digital spots, “Bring It” pays homage to Canon’s past and future as a leader in digital imaging technology, including scenes from the recent film Need for Speed as well as personal home videos conveying the impact Canon has had from Hollywood to the general public.
Consumers are also encouraged to be part of this social movement, using the hashtag #BringIt every time they upload their creative HD videos and still images on social media sharing sites like Facebook, Twitter and YouTube. Consumer-submitted content shared online with #BringIt may be featured and celebrated on the campaign microsite, bringit.usa.canon.com, beginning in July.
The microsite will serve as a gallery for consumer-submitted images and video, and visitors to bringit.usa.canon.com will get a behind-the-scenes view of the inspiration behind each contribution and information on the products and methods used to produce what is being showcased. It will also feature interactive content about Canon products and educational tools to help guide consumers as they embark on producing still images and Hollywood caliber HD videos. usa.canon.com